If you have TikTok or Instagram chances are you've heard of Swedish candy. You've seen the tastes tests, the reviews. You've watched someone bite into a sugar coated gummy, and watched them slowly pull it from their teeth to show you the stretch. You have listened to them talk about the texture and taste while chomping and chewing with a mouth full of gummy goodness. Sound familiar? 

It's hard to pinpoint exactly what started the craze- but that's part of the magic (and frustration) of social media trends...

Swedish candy stands out for its focus on quality ingredients, natural flavors and colors, and unique textures, often being vegan, gluten-free, and free from high fructose corn syrup, which contributes to a more natural and flavorful experience.

Here's a more detailed look at what makes Swedish candy special:

Ingredients and Quality:

• Natural Ingredients: 
  Swedish candy makers prioritize natural ingredients, often using real fruit extracts and plant-derived colorings instead of artificial additives.
  
  
  
  
  
• No High Fructose Corn Syrup: 
  Unlike many candies in the U.S., Swedish candy typically uses real sugar, giving it a cleaner, more natural sweetness.
  
  
  
  
  
• Vegan and Gluten-Free Options: 
  Many Swedish candies are vegan-friendly, using cornstarch or glucose instead of gelatin, and are naturally gluten-free.
  
  
  
  
  
• Fewer Artificial Additives: 
  Swedish candy often contains fewer artificial colors and preservatives compared to their American counterparts.
  
  
  
  
  

Unique Flavors and Textures:

• Diverse Flavors: 
  Swedish candy offers a wide variety of flavors, including unique combinations like salted licorice or berry combinations.
  
  
  
  
  
• Distinct Textures: 
  Swedish gummies are often described as having a foamy or chewy texture, different from the typical gummy texture in the U.S.
  
  
  
  
  
• Pick-and-Mix Culture: 
  Swedish candy culture encourages variety, with shops often featuring a "pick-and-mix" (lösgodis) system, allowing customers to customize their candy experience. 

Here at Jolley's we have a selection of Swedish Candy. We've carried Swedish candy for years- but we've never seen it as in demand as it has been over the last 6 months. It flies right off of the candy shelves! 

But don't worry- if your favorite candy is sold out, it's only temporarily! We do our best to restock all of our candies often. Don't hesitate to reach out to us by phone, email or social media if you're looking for something specific! We love helping our customers find what they are looking for!

The most popular of our Swedish candy is any of the sours. Nothing will make your lips pucker the way a Swedish sour candy will! 

Bubs are also a crowd favorite. They have a chewy, foam-like, gummy consistency. We carry the strawberry pomegranate  flavor and banana caramel. We also carry the Santa bubs during the holidays and the bunny bubs in the spring!

Swedish licorice is a beloved treat in Sweden, known for its distinct, bold flavor that sets it apart from other types of licorice.

Swedish licorice can be found in both sweet and salty varieties, with the salty version being particularly beloved in northern Sweden. It's not just a candy but a part of Swedish culture, often enjoyed as a nostalgic treat or a gift for special occasions.

One of the best things about Swedish candy is the variety of shapes, colors, and seasonal options made. There's different candies available for every season and holiday. Bunnies for spring and Easter, Santas for Christmas, fruits for summer and more!

In Sweden, there's a tradition of indulging in candy on Saturdays, with families going out to pick and mix their favorite treats. The tradition is known as "Lördagsgodis" (Saturday Sweets) We love the sentiment behind this tradition- however here at Jolley's candy is more of a Monday - Saturday tradition. And we're okay with that. 😉

Stop by the store to sample not only our Swedish Candy, but all our other treats as well or shop our Candy Shoppe online now!